Search Engine Optimisation |
| We know how to encourage top search engine listings for your website. |
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| Peppercorn are no 1 in google for phrases such as " website designers in london " and No 2 for " web designers london ". Our own optimisation strategy has been so successful that, in the last 7 years, we have not needed to spend anything on advertising, yet have achieved a steady stream of sales leads that have enabled us to grow by over 30% each year! |
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| Attaining these high rankings for such competitive phrases is neither an easy nor a quick task (unless you have the budget for direct advertising on google using their adwords pay per click strategy). Search engines such as Google do not publish the exact means to achieve high natural (organic) rankings. We have learnt through many years of experience and experimentation. |
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| Our tips |
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| Without giving away too many trade secrets here are some tips when planning and writing the content for your site.There are may be hundreds of factors that will determine your rankings, so this is by no means a complete list, but they cover some of the most important issues to be considered. |
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Think what phrases you would like to be found on searches for. Think what phrases you would like to be found on searches for. Think in phrases rather than single words, e.g. " website designers in london " , rather than all phrases with the words " designers " , " london " and " websites. This is because, " website designers in london " will give different search results to "web designers london". |
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We advise to only target a limited number of phrases on the site, approximately 1 per page. This is because competition is so great for each phrase, it is best to be seen as an expert by the engine on fewer phrases. We generally advise no more than 10 targeted phrases for most sites initially. |
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As users rarely go past the 1st page of results, we think it is better to be on the 1st page of results for a niche phrase like " website designers in london " rather than on the 3rd page of a common, more competitive phrase like " website designers ". |
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Domains: when choosing a domain, if commercially viable, try and choose one with your most important phrase contained in it. Also, register the domain for a long initial period. This is so engines know you are not a SPAM site. |
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Mention your exact key phrases in the text of your site, adding them to headings, sub headings and body text if possible. We will advise on this. |
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By obtaining text hyperlinks from other sites that are relevant to your phrases, search engines will see your site as important e.g. if your phrase was "website designers in london" then a good link on their site would be "click here for website designers in london" (note: the link is on your phrase) placed on a web site whose text is describing in detail the subject of website designers in london. |
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Selecting sites to get text links from: Think laterally who could be encouraged to link to your site (suppliers , trade partners etc). |
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| Another place to start, is to discover which sites are linking to your top ranking competitors' web sites. You can find these in google by typing in the search box, their domain name in the following format:
link: www.TheirDomainName.com |
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| Our Search Engine Optimisation (SEO) Service |
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| Our comprehensive service includes: |
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Key phrase analysis: assessment and advice on your draft phrases |
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Optimisation of the site text content; e.g. placement of your phrases into your site text. |
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Optimisation of the HTML code; we will ensure the behind the scenes code (e.g. meta tags etc) work with your text to encourage good listings |
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Submission to all the major world search engines |
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Reporting on key phrase rankings in the engines and additional optimisation and re-submission when required. |
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